Cultural differences in behaviour

Cross-cultural differences manifest themselves in religion, in the workplace hierarchy, in the relationship between work and private life, in behavior and in gender; the roles of women and men

Different cultures, for example, absorb different mood. American companies like to start presentation with a joke. The Japanese, in turn, treat humor as a necessary evil. They don’t treat laughter as a proper behaviour. However serious German managers prefer when you tell them the truth, "bluntly".

All cultures are different. In business communication with people from other countries we should take into account the cultural context. All over the world there are certain standards of behavior observed. Depending on the country contacts differ in certain "special" behavior.

The observance of behavior of people from other cultures is more important for success in communication than other universal behavior. Often the success depends on the details.

They may be gestures - neutral in their own culture, but used during important negotiations with the representative of another culture, can greatly err on the outcome of the talks. Also ignorance of the culture of the country in which you want to do business can at best only be a source of surprises.

•  Pressence Public Relations guidance services, organizes language training and training in intercultural communication. Courses are in English.

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